Drinks Merchants

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Trends

Should You Stock a Celebrity Drinks Brand?

The very idea of a celebrity drinks brand will probably have those, particularly in the more conservative parts of the wine trade spluttering into their claret. However, it's a trend that’s growing and very much here to stay.

Trends

Riding the fizzy wave from across the Atlantic

Across the Atlantic, hard seltzers – canned drinks, made from sparkling water, neutral grain alcohol and fruit flavourings - have taken the market by storm in recent years, and while the category is still growing that initial rate of growth has slowed.

Trends

Raising a dram to English whisky

Rabbie Burns would be spinning in his grave at the news, but English whisky is fast becoming an established industry, gaining a small, but rapidly growing fan base.

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