The very idea of a celebrity drinks brand will probably have those, particularly in the more conservative parts of the wine trade spluttering into their claret. However, it's a trend that’s growing and very much here to stay.
Across the Atlantic, hard seltzers – canned drinks, made from sparkling water, neutral grain alcohol and fruit flavourings - have taken the market by storm in recent years, and while the category is still growing that initial rate of growth has slowed.
As a result of the soaring demand, drinks producers are now muscling in on the act to offer a wide array of no and low-alcohol offerings, and it’s a sector that independent drinks merchants ignore at their peril.
09/05/2023 Edinburgh-based wine subscription club Wine52 is on a mission to encourage its members to be more adventurous and explore wines from some less familiar and off-the-beaten-track producing regions.