Discover how limited edition releases in the UK spirits market drive demand, enhance brand value, and captivate consumers with exclusivity.

While Burgundy may be one of the most well-known wine-producing regions in the world, not to mention one of the most highly sought-after, it is not a region that even its biggest fans would say is easily understandable.

Provençal and English wine producer MDCV Wines is launching a members’ club exclusively for the UK independent off-trade to help it compete against the might of the multiples.