As a result of the soaring demand, drinks producers are now muscling in on the act to offer a wide array of no and low-alcohol offerings, and it’s a sector that independent drinks merchants ignore at their peril.

Consumers are becoming less knowledgable about wine, but at the same time becoming more confident around the category, according to a new report from Wine Intelligence.

London-based wine merchant Borough Wines has put sustainability at the very heart of its business model, making it commercially viable in the process.