Trends
What Buyers Really Want in 2026
Inside the minds of importers, distributors, and retailers across key global markets
Your Business
Marketing
What UK Distributors Can Learn from the Testing Panel at Saint Juniper
How Saint Juniper’s consumer-led testing model is shaping smarter product decisions and reducing risk for distributors
Trends
Immersive Spirits Marketing: A New Opportunity for the UK Off-Trade
Discover how distillery tourism is transforming consumer connections and enhancing brand loyalty in the spirits market.
Trends
From Old World to New Palates: Can Sherry Capture Today’s Drinkers?
Sherry has always moved in cycles, rising to prominence, then quietly retreating. Drinks Merchants explores the trends driving this resurgence and how merchants tap into the momentum through education, innovation, and thoughtful pairings
Trends
The Current Challenges Affecting Consumer Behaviour in the Alcohol Industry
From inflationary pressures to Gen Z’s digital-first mindset, shifting consumer dynamics are reshaping how the drinks sector must adapt
Trends
Wine Consumption Trends: Europe and UK
Declining volumes and shifting preferences reshape the future of traditional wine markets
Trends
Why Eco-Friendly Distilleries are the Future of Retail
Distilleries are now embracing sustainability, offering retailers a unique opportunity to attract eco-conscious alcohol consumers
Trends
Surplus Meets Strategy: How Drinks Businesses Profit From Wine Oversupply and Changing Tastes
A trade opportunity hiding in plain sight, where wine oversupply and changing tastes create leverage for importers, distributors, and producers.
Marketing
How AI Recommendations are Changing the Norms of Direct-to-Consumer (DTC) Sales
As AI technology advances, its impact on Direct-to-Consumer (DTC) sales has been profound, enabling hyper-personalised experiences, smarter targeting, and better customer engagement
