As the wine industry battles declining demand, Yvette van der Merwe—President of the OIV—discusses sustainability, innovation, and emerging opportunities in the market
The very idea of a celebrity drinks brand will probably have those, particularly in the more conservative parts of the wine trade spluttering into their claret. However, it's a trend that’s growing and very much here to stay.
Across the Atlantic, hard seltzers – canned drinks, made from sparkling water, neutral grain alcohol and fruit flavourings - have taken the market by storm in recent years, and while the category is still growing that initial rate of growth has slowed.
Rabbie Burns would be spinning in his grave at the news, but English whisky is fast becoming an established industry, gaining a small, but rapidly growing fan base.
22/04/2025 Isabel Estate Wild Barrique Chardonnay from New Zealand Takes Top Honours as “2025 Wine of the Year” at the International London Wine Competition.