Jeet Verma appointed Global Brand Ambassador for the London Competitions 2024, bringing expertise in mixology, wellness beverages, and insights into the dynamic UAE market.
Discover Jamie Morrison's fascinating journey from Glenturret tour guide to Brand Ambassador, demonstrating his whisky passion and secrets to success. An exclusive interview reveals his professional development and industry insights.
22/04/2026 From International London Spirits Competition insights to retail reality, discover how winners like No.3 Gin reflect what truly drives sales—combining quality, value, packaging, and positioning for modern drinks merchants.
22/04/2026 From Berry Bros. & Rudd’s 320-year legacy to No.3 Gin winning Spirit of the Year at the International London Spirits Competition, discover how heritage, precision, and commercial insight create a benchmark for modern spirits success.