How the London Competition winners can act as a roll call of drinks that indie merchants can be confident will sell.

Read Casillero del Diablo's history & see how "Wine from the Devil's Cellar" became famous. Check out their ideological tuned marketing campaigns.

UK consumers have, arguably, better access to a wider variety of wines than most other countries.

The very idea of a celebrity drinks brand will probably have those, particularly in the more conservative parts of the wine trade spluttering into their claret. However, it's a trend that’s growing and very much here to stay.

"Drop on the Common" is the latest wine bar/bottle shop from the Drop Wine group, in only three months, it has already built up a bank of enthusiastic regulars, keen to find out about the latest adventurous wines the outlet prides itself on.

At the 5th edition of the London Wine Competition which took place in London on March 21 and 22, 2022, canned English wine pioneer, The Uncommon, took home “Best Wine of the Year by Packaging” for its beautifully illustrated Bubbly White Wine.

One of the country’s most prestigious drinks awards and now in its fifth year, the competition recognizes the very best in spirits, not only for their taste but also for their marketability and packaging, as judged by a crack team of drinks experts.

Living with Covid for nearly two years, with repeated lockdowns and self-isolation has given the at home drinking market a huge boost. 

Across the Atlantic, hard seltzers – canned drinks, made from sparkling water, neutral grain alcohol and fruit flavourings - have taken the market by storm in recent years, and while the category is still growing that initial rate of growth has slowed.