Sherry has always moved in cycles, rising to prominence, then quietly retreating. Drinks Merchants explores the trends driving this resurgence and how merchants tap into the momentum through education, innovation, and thoughtful pairings
Small-batch producers like Croatia’s Poetica Distillery are proving why craftsmanship, provenance and exclusivity continue to drive demand in the premium spirits market
22/04/2026 From International London Spirits Competition insights to retail reality, discover how winners like No.3 Gin reflect what truly drives sales—combining quality, value, packaging, and positioning for modern drinks merchants.
22/04/2026 From Berry Bros. & Rudd’s 320-year legacy to No.3 Gin winning Spirit of the Year at the International London Spirits Competition, discover how heritage, precision, and commercial insight create a benchmark for modern spirits success.