If you’re a UK-based importer or distributor and want to be in with a chance of winning one of the most prestigious international drinks awards in the business and take advantage of the early bird pricing to boot, then it’s time to get your skates on. 

The deadline for entering the London Wine, Beer, and Spirits Competitions of 20th December at some heavily discounted prices is fast approaching, and if it’s in your diary to enter some of your best products, why not do so now and avoid paying higher entry fees? Particularly if you have a number of different products you want to enter into various categories, entering now is something of a no-brainer.  

The competitions, now in their 6th year, are the brainchild of Sid Patel, CEO of US-based Beverage Trade Network. He says the Competitions are different from most other international drinks events, as each entry is not only judged on how it tastes but also, crucially for trade drinks buyers, their packaging, and how marketable they are. Not only do the winners gain the kudos of winning a top award they also benefit from being part of the Beverage Trade Network.  As one of the leading global platforms that connect drinks producers including wineries, distillers, and breweries with importers, distributors, and retailers, winning a medal at the London Competition helps promote your brand to a global audience of importers and distributors. It also helps those in the on-trade to determine whether a particular wine will fit into their list, whether a spirit is a good match for their back bar, or whether a beer is likely to appeal to their customers. 

Harry Meadows, brewer at Ramsbury Brewing & Distilling, and one of the judges of this year’s London Beer Competition

“This makes the London Competitions particularly valuable for trade buyers,” confirms Patel. “Not only do they get the reassurance that the drinks are all excellent quality, as judged by an exacting panel with an impeccable pedigree in the drinks industry, but also that the award winners are actually going to sell and appeal to your customers, and be commercially viable, rather than gathering dust on your shelf or in your cellar.”

Winning a medal at the London Competitions is not merely a matter of filling your awards cabinet with more silverware – it’s a great way to boost your brand’s profile as well, points out Patel, thanks to Beverage Trade Networks’ extensive media brands and connections. 

Winning entries will receive extensive POS material highlighting the fact that the product is a worthy winner of the Competition, including bottle neckers, shelf talkers, and Sell sheets. Additionally, winning brands will be announced to high-profile drinks buyers in distribution, bars, restaurants, and retail outlets via the BTN community, and the results will be distributed to the global press. 

Winners will also receive a boost from year-round social media activity, aimed at UK buyers of wine including both trade and consumers. Winning drinks will also be featured in BTN’s various online magazines including Bartender Business magazine, and the London Drinks Guide, as well as in the new business drinks platform On-Trade, which focuses on the UK hospitality sector. 

This wealth of benefits is up for grabs for all the medal winners, so for a chance to grab some of the glory, get your entries in now. Here are the entry details: London Wine Competition | London Beer Competition | London Spirits Competition.